Writing an artist’s statement can be quite daunting and challenging – it may take a lot of doing to come up with one that does justice to your work.
Consider your artists’ statement your introduction to your potential customer – it should be clear, concise and give the reader complete clarity on the style, theme and genre of your artworks. It must be drafted with the intent of closing a sale – it should be compelling and impactful.
Your artists’ statement should pique the interest of the potential buyer and answer the following questions:
1. What is it that motivates you to create the art that you create?
What draws you to this subject? What inspires you to choose this theme? Sharing those behind-the-scenes insights into what drives you to create the art that you create, is a great way to build a bond with your audience.
2. Do your paintings reflect any part of you or your life experiences?
Is there something about you in the art that you create? A memory, a feeling, an experience or some part of your culture? Is there a message you are trying to convey?
Touch upon this briefly – just enough to arouse the interest of your audience – for potential buyers to want to understand what your artwork represents.
Do not delve too deeply into this aspect – an artist’s statement is intended to be an introduction.
3. Where does the inspiration come from?
In other words, what made you choose this subject/theme and signature style.
What motivates you to paint portraits/ landscapes /flowers? Why do you create this genre of art?
Enthusiastically share why you specialise in a particular genre and what makes you so passionate about the subject of your creation.
4. What technics do you employ and what materials do you use?
Briefly mention the kind of support or medium that is best suits your style of art. This is an important detail, as it reflects the ease with which you express your creativity with the specific medium used. Explaining what goes into a piece can help buyers understand the significance and scope of your work.
5. What is the meaning of your artwork?
How do you interpret your own work? What are you trying to express through your painting?
This is a tricky one and must be answered in a way that does not influence your audience’s interpretation of your work. It is crucial to focus on your own understanding and interpretation, as everyone views art differently. The goal of your artists’ statement should be to stimulate your potential buyers to think deeply about your work and come up with their own take on the meaning of your painting.
Follow these tips closely while writing your artist’s statement. Your artists’ statement is an introduction of your brand to your potential buyers- a well-written artist’s statement can make all the difference in your career as an artist.
So do what it takes to create a powerful and impactful artists statement.